BREAKING TRAIL IN A NEW DIRECTION

Premier FAQ

January 11, 2010 Premier Press Release

 

Howell, Mich., January 11, 2010. Premier (www.PremierRPC.com) is announcing the suspension of the production launch of its 2010 Premier Enforcer model snowmobiles. Premier will now concentrate on resolving the issue that caused the delay and move to begin 2011 Production in the Spring for Summer and Fall Delivery of the 2011 Enforcer Models.

"Due to an EPA fuel tank certification test failure, we have been forced to delay our production launch of the Enforcer models. We have been working diligently to find a short-term solution that would allow us to resume our production launch for this season. However, because of the timing of this issue and the short window of delivery for the 2009-2010 winter riding season, it has become apparent that no solution existed that would allow us to salvage this season," said Chris Bell, President of Premier.

Premier will be revising the Enforcer lineup for the 2011 Models and will announce the updates on March 1, 2010. Premier is also in the process of expanding its dealer network, and expects to have multiple Premier Dealers in most Northern Snowbelt States and Canadian Provinces for the 2011 Enforcer deliveries. This delay will have no effect on the planned expansion of the Premier Dealer Network and the production of the 2011 Enforcers.

"We regret any inconvenience this delay has caused to our prospective customers and dealers," Bell said. "Obviously with all of the excitement the anticipated launch of the Enforcers has generated for this season, there is no one more disappointed than I am."

For more information about Premier and the Enforcer snowmobiles visit www.PremierRPC. Contact Chris Bell, President of Premier at 248-417-0529 with any questions or email Premier at info@PremierRPC.com .

 

 

 

 

 

Frequently Asked Questions

 

 

Question:  Who is Premier?

 

Answer:  Premier is a family-based, low-volume snowmobile company that began out of frustration for the lack of the family segment models in today’s snowmobile market.  The company began in November 2006, Incorporated in May 2007 and has been testing prototypes and pre-production units for 2 seasons, which are now being readied for 2011 Model Production.  We will concentrate on building great machines geared towards this market, machines that the whole family can enjoy at a more affordable price.  Think of us as a custom snowmobile company making custom sleds for your family.

 



Question:  Who makes the engines?

 

Answer:  We use quality 4-stroke engines, modified for our models from a company overseas where they are built and branded under Premier.  We do not release any supplier information for competitive reasons. All service support and technical support will be handled through Premier.

 


Question:  What about parts availability?

 

Answer:  We understand the frustrations that back ordered parts can cause during such a short riding season. For this reason we are overstocking replacement parts.
 


Question:  What is the warranty coverage from Premier?

 

Answer:  We offer a 1 year limited parts and labor warranty just like the other snowmobile companies.   


Question:  Do your machines meet the EPA standards for Snowmobiles?

 

Answer:  Yes, our 4-stroke engines are required to meet the EPA emission standards.

Question:  You had announced earlier in the fall that the 2010 Planned Production of the Enforcers had sold out.  Yet none of the Premier dealers received retail units.  What happened?


Answer:  We had planned to produce a limited amount of 2010 units as a production ramp-up process.  The strong  interest from the initial snowmobile dealers that contacted us across the US actually reserved all that we had planned to build.  That is why we published our initial dealer list and the annoucement that we had sold out our planned build in the fall.  Unfortunately we experienced an EPA fuel tank certification issue that delayed the 2010 build.  With the delivery window for snowmobiles being so short, we are now working on resolving our EPA certification issue with our concentration on our full 2011 model production.  We are also working on the buildout of our dealership network across North America, including both the US and Canada.  Look for a full update of our North American Dealer List and 2011 Enforcer Model Specifications to be announced on March 1, 2010.